The Masterbuilt 710 WiFi Electric Smoker is one of the most talked-about Masterbuilt electric smokers currently available in the UK. Designed for 240V UK power and built with smart app control, it combines traditional cabinet smoking with modern convenience. In this in-depth UK review, we examine whether the Masterbuilt 710 WiFi is genuinely worth buying in 2026.

The Masterbuilt 710 WiFi Electric Smoker is fully compatible with UK 240V mains power, meaning no converters or voltage adjustments are required. This is important for UK buyers, as some imported smokers are designed for US voltage and can void warranty if used incorrectly.

In this detailed UK review, we’ll cover:

• Specifications and real-world performance
• How it handles British weather
• WiFi functionality
• Pros and cons
• Value for money in 2026

If you’re looking for a user-friendly electric smoker for brisket, ribs, pulled pork, or family roasts, the Masterbuilt 710 deserves serious consideration.

Is the Masterbuilt 710 the Best Masterbuilt Electric Smoker in the UK?

Among Masterbuilt’s electric smoker range available in the UK, the 710 WiFi stands out for its balance of capacity, connectivity, and price. While smaller digital models remain available, they lack WiFi functionality and offer reduced cooking space. For most UK BBQ enthusiasts, the 710 represents the sweet spot between affordability and modern features.

Masterbuilt 710 WiFi – At a Glance

Masterbuilt 710 WiFi Digital Electric Smoker

£249.00

Buy on Amazon

👉 Check current price & availability on Amazon

Design & Capacity – Built for UK Gardens

Most UK homes don’t have space for a large horizontal offset smoker. The Masterbuilt 710’s vertical cabinet design keeps its footprint compact while still offering generous cooking space.

With 711 square inches across four racks, you can comfortably cook:

• A full brisket
• Multiple racks of ribs
• Several whole chickens
• A large pork shoulder

It’s ideal for:

• Family gatherings
• Weekend smoking sessions
• Batch cooking

At around 50kg, it’s solid and stable. However, it does not come with wheels, so position it carefully before first use.

WiFi & App Control – Smart Smoking Made Easy

The standout feature of the Masterbuilt 710 WiFi is its smart connectivity.

Using the Masterbuilt app, you can:

• Set cooking temperature remotely
• Adjust cook time
• Monitor internal meat temperature
• Receive completion alerts

This removes much of the guesswork from long cooks like brisket or pulled pork.

Minor Connectivity Quirk

One small annoyance: after opening the smoker door, you need to reconnect the app to adjust settings. You can still view temperatures, but changes require a manual reconnect.

It’s only a button press, but during longer cooks it can feel slightly inconvenient. Hopefully, this is addressed in future firmware updates.

Temperature Control & Performance

The Masterbuilt 710 operates between 38°C and 135°C, making it ideal for traditional low-and-slow BBQ.

Once preheated, the dual-wall insulated cabinet holds temperature well. In moderate UK conditions, performance is stable and consistent.

Winter Performance

In colder weather:

• Preheat for an extra 15–20 minutes
• Shelter from wind if possible
• Expect minor temperature fluctuations

Like most electric smokers, extreme cold makes the heating element work harder, but overall stability is good for the price point.

Compared to other electric smokers available in the UK at this price point, the Masterbuilt 710 offers one of the most complete feature sets without entering premium pricing territory.

Side Wood-Chip Loader – A Major Advantage

Traditional cabinet smokers require you to open the door to add chips — losing heat and smoke.

The Masterbuilt 710 solves this with its patented side wood-chip loader:

1. Pull out tray
2. Add wood chips
3. Slide back in

No heat loss. No major temperature drops.

This is especially useful for long cooks such as brisket, where steady smoke is essential.

Cleaning & Maintenance

Maintenance is straightforward:

• Removable water bowl
• Rear grease tray
• Slide-out racks

The grease tray is slightly small, so during long cooks it may need checking. Still, overall cleaning is simple compared to charcoal systems.

Real-World Cooking Experience

After seasoning (3 hours at 135°C, adding chips in final 45 minutes), the 710 is ready for use.

During testing with:

• Pork ribs
• Pulled pork
• Brisket

The smoker produced clean, light smoke flavour and maintained consistent cooking temperatures.

Pairing it with a BBQ smoker calculator helps plan stall times and rest periods more accurately on longer cooks.

Because it’s electric:

• No charcoal management
• No airflow adjustments
• No flare-ups

It’s genuinely “set and monitor.”

Pros & Cons

✅ Pros

• Large 711 sq in capacity
• WiFi monitoring & digital controls
• Patented side wood-chip loader
• Insulated cabinet for heat retention
• Affordable compared to other WiFi smokers
• Easy learning curve for beginners

❌ Cons

• No wheels (heavy to move)
• Small grease tray
• App requires reconnect after door opening
• Display can be hard to read in bright sunlight
• Slight temperature variation in very cold weather

No smoker is perfect, but for its price bracket, the 710 offers strong overall value.

How It Compares to Other Masterbuilt Models

Compared to the older Masterbuilt 30-inch digital smoker, the 710 adds:

• WiFi control
• Slightly increased capacity
• Updated interface

Compared to the Gravity Series charcoal grills:

• Lower max temperature
• No searing capability
• Much easier to run
• No charcoal management

If you primarily smoke rather than grill, the 710 is the more practical choice for UK users.

Tips for UK Owners

1. Allow extra preheat time in winter.
2. Use the water bowl for lean meats.
3. Stick to wood chips (not pellets or chunks). Buy on Amazon
4. Invest in a weather cover. Buy on Amazon
5. Use additional probes for multiple joints.

Electric smokers contain sensitive circuitry — protecting it from rain is essential.

Is the Masterbuilt 710 Worth It in the UK?

For UK BBQ enthusiasts wanting:

• Convenience
• Consistency
• Smart monitoring
• Solid capacity

The Masterbuilt 710 WiFi Digital Electric Smoker is one of the strongest value options currently available.

At around £218–£249, it offers:

• Large cooking space
• App-based control
• Insulated cabinet
• Reliable electric heating

While it isn’t designed for high-heat searing, it excels at low-and-slow smoking.

For most home users, the benefits outweigh the minor drawbacks.

You could also pair this with the Masterbuilt Cold Smoker Attachment to add even diversity to your outside bbq

Masterbuilt 710 WiFi – UK FAQs

Final Verdict

If you want a smart, user-friendly electric smoker that fits typical UK gardens and weather conditions, the Masterbuilt 710 is a strong buy.

It delivers consistent results, reduces the learning curve for beginners, and offers excellent value for a WiFi-enabled smoker.

If you’re comparing options, see our full Best Electric Smoker UK (2026 Comparison Guide) here.

👉 Check current pricing and availability on Amazon here.

With a bit of practice, you’ll be producing tender brisket, juicy pulled pork, and competition-style ribs right from your back garden.

As an Amazon Associate, we may earn from qualifying purchases when you use our affiliate link. This helps support our BBQ testing and content creation. Prices and availability were accurate at the time of writing (30 July 2025) but may vary.